Backtick is an AI-powered playbook platform for founders and their teams. Solo founders get battle-tested frameworks from Irv Shapiro’s 40+ years of building and scaling technology companies — hiring, culture, fundraising, and AI-era strategy. Growing teams get something rarer: a living knowledge system where they write their own private playbooks and unlock an AI assistant trained on what they wrote, so answers come from the founder’s own judgment, not a generic web search. Unlike video courses, employees forget by Monday. Every play is interactive, every question answered in seconds, and every edit instantly reflected in the AI — turning institutional knowledge into a resource that scales with the company.